Development of Export Performance Scale for Fresh Vegetable-Fruit Sector

Development of Export Performance Scale for Fresh Vegetable-Fruit Sector

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The purpose of this paper is to propose a scale for assessing the performance Coat Conditioners of foreign trade companies in fresh vegetable-fruit sector.As a first step, a qualitative interviews was conducted to the sample consists of the managers working in export companies.As a result of the interviews major problems of exporters were grouped.In the second phase of the study a questionnaire was formed and a survey was conducted to the larger sample.

Subsequently, validity and reliability of the scales were determined by means of explanatory and confirmatory factor analyses and reliability Baking / Pastry Molds analysis respectively.The theoretical contribution of this research is the development of a method for evaluation of export performance of foreign trade companies in fresh vegetable-fruit sector.